The school will be articulated across 5 days. The teaching activities will include a mix of frontal lectures, keynote lectures, seminars, practical workshops, and group discussions.The practical workshops will see the active participation of students (overseen by teaching assistants). During the last day of the school students will present their work and receive feedback from directors, teaching assistants, keynote speakers, and fellow colleagues. A final discussion will conclude the School activities.

Day 1 (22 September): The platformization of consumer culture and artificial intelligence in the digital methods paradigm

16:00 Welcome from the Directors
16:30-18:00 Introduction to Digital Methods for consumer research & AI research
18:00-18.30 Assignment of research themes and formation of working groups
18:30 Welcome aperitivo

Day 2 (23 September): Data collection (scraping, APIs, tracking techniques, online tools)
9:00-10:30 Lecture: Computational techniques for data collection
Coffee break
11:00-13:00 Workshop: Using tools for data collection & AI’s enrichment for data analysis
Lunch
14:30-16:00 Seminar: Researching taste with and within AI
16:30-19:00 Working groups session: students’ activities

Day 3: (24 September): Digital content analysis
9:00-10:30 Lecture: Digital content analysis in qualitative research
Coffee break
11:00-13:00 Workshop: Exploring cultural imaginaries with and within AI
Lunch
14:30-16:00 Keynote Lecture:  Joonas Rokka (Consumer Culture Theory’s future in the age of generative AI)
16:30-19:00 Working groups session: students’ activities

Day 4: (25 September): Visual Analysis & Data Visualization
9:00-10:30 Lecture: Visual analysis
Coffee break
11:00-13:00 Keynote Lecture: Gabriele Colombo (From prompt engineering to prompt design: research with generative visual AI)
14.30-16.00 Keynote Lecture: Giorgia Aiello (AI images and the aesthetics of genericity)
16:30-19:00 Working groups session: students’ activities

Social dinner

Day 5: (26 September): Presentations & Concluding Discussion
Breakfast
9:30-13:00 Working groups session: students’ activities
14:00-15:00 Presentations
15:00-16:00 Concluding discussion
Aperitivo on the Lake