The school will be articulated across 5 days. The teaching activities will include a mix of frontal lectures, keynote lectures, seminars, practical workshops, and group discussions.The practical workshops will see the active participation of students (overseen by teaching assistants). During the last day of the school students will present their work and receive feedback from directors, teaching assistants, keynote speakers, and fellow colleagues. A final discussion will conclude the School activities.

Day 1 (22 September): The platformization of consumer culture and artificial intelligence in the digital methods paradigm

h. 16:00 Welcome from the Directors
h. 16:30-18:00 Introduction to Digital Methods for consumer research & AI research
h. 18:00-18.30 Assignment of research themes and formation of working groups
h. 18:30 Welcome aperitivo

Day 2 (23 September): Data collection (scraping, APIs, tracking techniques, online tools)
h. 9:00-10:30 Lecture: Computational techniques for data collection
Coffee break
h. 11:00-13:00 Workshop: Using tools for data collection & AI’s enrichment for data analysis
Lunch
h. 14:30-16:00 Seminar: Researching taste with and within AI
h. 16:30-19:00 Working groups session: students’ activities

Day 3: (24 September): Digital content analysis
h. 9:00-10:30 Lecture: Digital content analysis in qualitative research
Coffee break
h. 11:00-13:00 Workshop: Exploring cultural imaginaries with and within AI
Lunch
h. 14:30-16:00 Keynote Lecture: Joonas Rokka
h. 16:30-19:00 Working groups session: students’ activities

Day 4: (25 September): Visual Analysis & Data Visualization
h. 9:00-10:30 Lecture: Visual analysis
Coffee break
h. 11:00-13:00 Keynote Lecture: Gabriele Colombo
Lunch
h. 14:30-16:00 Keynote Lecture: Giorgia Aiello
h. 16:30-19:00 Working groups session: students’ activities
Social dinner

Day 5: (26 September): Presentations & Concluding Discussion
Breakfast
h. 9:30-13:00 Working groups session: students’ activities
h. 14:00-15:00 Presentations
h.15:00-16:00 Concluding discussion
Aperitivo on the Lake